Social Media / Digital Marketing Expert

Minimum Experience: 1 year

Employment Type: Full-time Work from Home, Part-time Work from Home

Job Responsibilities

  • Build and execute social media strategy.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Optimize company pages within each platform to increase the visibility of company‚Äôs social content.
  • Moderate all user-generated content in line with the moderation policy for each community.
  • Engage in communities to build interaction.
  • Share creative ideas to boost engagement on all social platforms and generate leads.
  • Create editorial calendars and syndication schedules.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Help manage brand reputation.

Requirements

  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design and web development to help edit sites and create landing pages
  • Adequate knowledge of CRM and marketing automation
  • Knowledge of online marketing and good understanding of major US spa, wellness, salon, beauty, hospitality marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability
  • Fluency in English
  • Focus and experience in Communications, Marketing, Business, New Media or Public Relations

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